What it is: provides cosmetics in an image Created in 2017 The average price is still being developed, so The Panasonic Makeup Design Tool, which the company describes as "an industry first," lets you apply makeup to yourself without needing to wear any for the photo. Using this digital design tool at Ulta Beauty or Sephora will result in cost savings. To apply as much makeup as you like—lipstick, thicker lashes, bronzer, highlighter, etc.—just upload your photo.