What it is: electronically updated price tags Created in 2009; Average Cost to Use: $0 These electronic price tags were created by Bridgestone and have been used in Japan for more than ten years. These digital price tags can be integrated into Japanese retail owners' ESL billing systems. Based on the central database of data kept by a store, the tags are updated. Employees at the store will find this much more convenient because price tags won't need to be manually changed every time a price changes.