Bait and Switch: Packaging Design Fails That Will Make You Mad

6. Roasted pepper and halloumi wrap from Waitrose

Product Cost: $4.17 Acquired at: Waitrose Created by: Waitrose Partners The Waitrose package with roasted pepper and halloumi is another dubious item on our list. The customer thought there would be one sandwich when she purchased the bundle. But what she actually received were two small sandwiches: one with halloumi, a sort of brined cheese that is sometimes used in place of meat since it is simple to cook and grill, and another with roasted pepper.

Roasted pepper and halloumi wrap from Waitrose @u/Ahmad_nagy / Reddit.com Comparing the sandwich to the packaging, around 1/4 of it was missing. But this appears to be more of a poor marketing concept than dishonest packing. Maybe Waitrose believed that the two tastes wouldn't complement one another?

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